We are incredibly proud of our heritage, after all, from humble beginnings as a Professional cyclist, Marcello and the team have created a successful business that has grown every year for over 40 years. We have produced millions of garments and we have remained at the forefront of technology in an increasingly complex technical environment but more importantly, we have tens of thousands of happy customers all over the world.
Over the past decade the number of competitors across the globe has exploded and over the last few years we have increasingly relied on the “Made in Italy” brand to differentiate our product from these competitors. But what does “Made in Italy” actually mean, to you, the consumer?
We have always assumed that our consumers understand what makes us unique and what “Made in Italy”stands for. Perhaps this is true for our customers in Italy but as we travel around the world talking to users of our products,we have come to realise that we need to re-communicate what is special about us and how that translates to better products for our consumers.
For us, Marcello Bergamo, this is what“Made in Italy” means.